BREADBOX

‘Breadbox’, as the name suggests, utilises an isometric grid as its primary identity, consistent throughout its branding. The isometric grid links the brand both to its namesake, and the grid-like pattern seen on baking trays. The palette focuses on flat, vibrant and appetising bread-like browns and whites, with a pop of blue throughout to imply a fresh taste and a relaxed atmosphere, making the brand appear approachable, enticing and modern.