GLASS HOUSE

With a focus on organic and natural imagery along with an earthy brown central palette (with a vibrant green pop), the design for ‘GREEN HOUSE’ evokes a green thumb through a series of marketing assets for a product which remains consistent yet unique.

The strategic direction of the project remains rooted in photographic manipulation, featuring growing or blooming plants in rich soil, to closely associate the product with the real, natural world, and transport the audience to the outdoors. Originally beginning as an exercise in logo design, this project eventually flowered (pun intended) into an entire brand.